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Two credit unions in the Eastern U.S. announced name changes this past week – the $1.9 billion Northeast Credit Union in Portsmouth, N.H., will become Lighthouse Credit Union this summer, while Greensboro Municipal Federal Credit Union ($17.5 million, Greensboro, N.C.) has already rebranded to Revity Federal Credit Union.
The 87-year-old Northeast CU said the name "Lighthouse" was chosen as "the essence of a lighthouse conveys guidance and direction, serving as a beacon for navigational aid – strong principles that the credit union will use to serve its members." Along with the new name, Northeast CU introduced a new slogan, which it called a "brand promise": Good for you, Good for all.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
