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While credit unions are certainly facing ALM challenges when it comes to deposits, the reality is we grow income by growing loans. But loan growth doesn't happen by osmosis. It takes intentionality. And it often takes marketing.
You can't grow loans if you don't market loans. As Alex Goldfayn, CEO of The Revenue Growth Consultancy, says in his book "The Revenue Growth Habit," "Revenue is proactive work." Marketing loans takes a great deal of proactivity.
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