Attracting Further Talent Through Homeowner Assistance

As temperatures increase and home-buying season commences, it’s a great time for your business to consider implementing an employee benefit that could help attract and retain further talent. Homeowner assistance benefits, or employer-assisted housing (EAH) programs, are becoming increasingly important for employees as the cost of living rises due to inflation and high mortgage rates.

A record number of Americans are struggling to afford their mortgage payments. On top of that, home prices continue to surge in most major U.S. metro areas. According to Realtor Magazine, some markets even posted double-digit gains in home prices at the end of 2023.

According to a report by SoFi, 1 in 5 employees plan to delay buying a home due to financial issues, leading to increased demand for employer assistance.

Implementing homeownership assistance as part of your benefit offerings can help your organization attract further talent to your company while retaining talent who feel supported.

How does EAH work?

Homeowner assistance benefits are similar to how an employee would contribute a portion of their income to their 401(k), except there’s an option to dedicate a part of their income to future homeownership.

By offering employees the option to dedicate a portion of their income towards homeownership and providing a matching contribution, employers can encourage their employees to save for a down payment on a home. This benefit can help younger generations who may need help saving for a home in today’s market. By making it easier for employees to save for a down payment, this approach could help more people achieve the dream of homeownership and create more stable communities.

Additional EAH programs

At its core, EAH is a benefit program where employers provide assistance — monetary or otherwise — to help employees purchase or rent homes near their workplaces. This can take various forms:

• Down payment assistance: Employers provide funds to assist employees with the initial down payment on a house.
• Shared ownership: The employer may purchase a share in the property, which the employee can buy out over time.
• Guaranteed loans: Employers may guarantee or subsidize housing loans, which can secure lower interest rates for the employees.
• Rental assistance: This includes subsidies or discounts on rents for homes close to the workplace.

Bridging the gap to homeownership

With home prices soaring, many employees find the dream of homeownership slipping out of reach. EAH programs bridge this gap by providing the necessary financial support. By doing so, employers aren’t just helping employees own homes, but they’re also stabilizing communities and reducing long commutes.

Benefits for employers

Of course, EAH programs don’t just benefit employees. These programs can also offset the need to offer higher salaries and bonuses while simultaneously increasing the average tenure of a company’s employee base.

The top benefits to employers who offer EAH benefits to employees include:

• Improved recruitment and retention: In a competitive job market, EAH programs can be a deciding factor for employers in high-cost-of-living (HCOL) regions.
• Building cohesion and boosting staff morale: By helping employees live closer to work, employers foster a sense of community both within and outside the workplace. This leads to improved morale, reduced turnover, and a stronger connection to the local community.
• Vesting strategies to improve tenure: Employers can also consider creating a vesting schedule for EAH benefits to improve employee tenure.

Major corporations utilizing EAH benefits

According to Fortune, major corporations in the U.S. have begun offering EAH benefits to their employees. Walmart, for example, offers mortgage assistance and closing costs subsidies to qualifying employees. Other employers offering housing benefits include major universities, public school districts, and even the U.S. federal government.

Long-term financial wellbeing for employees

EAH programs can set employees on a path of long-term financial stability. Homeownership is often a cornerstone of personal wealth and financial security. By facilitating this, employers are investing not just in the immediate needs of their employees but also in their long-term financial health.

EAH benefits

These housing assistance programs can help build equity within an organization while also offering environmental benefits.

With rising inflation, purchasing power diminishes. Meanwhile, high interest rates make borrowing more expensive. EAH programs act as a buffer. By subsidizing loans or providing down payment assistance, employers can alleviate some of the pressures employees feel due to these economic challenges.

The ripple effect is profound: revitalized local economies, reduced traffic congestion, and a more cohesive work environment.

Implementing an EAH program for your organization

Survey your employees to determine their housing needs and preferences. This assessment can provide insights into what kind of housing assistance employees value the most, whether it’s down payment assistance, rental subsidies, or housing counseling services.

Next steps

In an era of economic uncertainty characterized by rapid inflation, escalating home prices, and prohibitive interest rates, the role of employers in supporting the housing needs of their employees becomes pivotal.

EAH programs offer a strategic solution that benefits both employers and employees, creating a synergistic environment where businesses thrive, employees flourish, and communities prosper. Embracing such programs is not merely an act of corporate responsibility but a sound business decision in today’s challenging times.

John Newcome – Vice President and Senior Consultant, Kelly Benefits Strategies (KBS)