Velera President/CEO Chuck Fagan unveils the new brand and name during the THINK 24 Conference In Nashville.
Credit/Velera
When the two powerhouse CUSOs officially joined together in January, many wondered what would become of the PSCU and Co-op Solutions name. On Tuesday, the organization released its new name and brand into the world: Velera.
According to Tuesday's announcement, the name Velera represents the organization's "unique ability to drive velocity and positive momentum for credit union success" happening in a time of "technological disruption, shifting consumer expectations and an increasingly complex regulatory environment."
Velera President/CEO Chuck Fagan said, "As we look to the future and the rapidly shifting landscape, we have a choice: to maintain the status quo or to accelerate – and we are choosing to embrace the challenge of acceleration and velocity on behalf of our credit unions. We are now Velera, and we are extremely proud of what we are creating with this new brand. We are energized for the future as we provide credit unions with a competitive advantage in an ever-evolving market, ultimately driving momentum for credit union missions across the country."
Officials said the Velera brand will take a year to roll out in different phases and the Co-op Solutions brand will remain for the organization's consumer-facing ATM Network and Shared Branching solutions.
"PSCU and Co-op Solutions have been industry leaders for more than 40 years, so we understood the history and emotion inherent to each brand. We undertook this rebranding with a commitment to creating a new organization that would capture our shared vision and the future direction of our company," Velera Chief Marketing and Communications Officer Tom Pierce said. "Our new brand identity is more than just a logo or a tagline – it is a promise to enable our credit unions, the industry and our employees by continuing to provide the technology and the human-centric, inspired service that powers our organization."
Included in Tuesday's brand announcement, Velera also officially launched its newly-branded website.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
