The DCU Center in Worcester, Mass. (Credit/DCU)
Digital Credit Union (DCU) extended its naming rights to the DCU Center in Worcester, Mass., for an additional three years, until June 30, 2027, the $12.2 billion, Marlborough, Mass.-based credit union announced Tuesday.
According to DCU, the agreement it reached with the City of Worcester and entertainment production company ASM Global includes both a base naming rights fee of $1.8 million for the three-year term to be paid at the beginning of the agreement, plus incentive bonuses on an annual basis, which are tied to performance metrics.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
