Ent Becomes Official Banking Partner for Denver Broncos
The partnership deal integrates several items including exclusive fan experiences and branding at the stadium.
The largest credit union in Colorado, Ent Credit Union, has become the official banking partner of the Denver Broncos NFL team beginning this season.
The Colorado Springs, Colo.-based Ent ($9.8 billion in assets, 538,328 members) announced the banking and branding deal with the Broncos on Monday in what officials called a “transformational partnership” to bring financial education and products to fans. As part of the deal, Ent will also receive brand signage around Empower Field at Mile High during home games.
“Like the Broncos, Ent Credit Union has been proud to call Colorado home for more than 60 years with a deep commitment to serving our community and fans,” Broncos Chief Commercial Officer Dennis Moore said. “We’re thrilled to welcome Ent to our team not only as the Broncos’ official banking partner but also as a Broncos Foundation Legacy Partner. This transformational partnership continues the strong momentum throughout our business, and we look forward to working with Ent and its employees to make a positive impact in Broncos Country.”
Financial terms of the partnership were not disclosed.
According to a statement from Ent, the partnership with the Broncos will integrate a variety of experiences, including financial education, in-game activations for fans as well as exclusive fan experiences. As part of the partnership, Ent will also become the Broncos Foundation Legacy Partner, which supports the team’s community impact efforts and means the credit union’s logo will be included on team members’ community appearance jerseys.
Ent’s name will be displayed throughout the stadium and, according to officials, the credit union will offer fans “an array of checking, savings and lending products, including an exclusive Broncos Visa debit card.”
On Monday, Ent President/CEO Chad Graves said, “As a locally focused institution, Ent Credit Union shares the same commitment to Colorado and our communities as the Denver Broncos. We are honored to partner with such a beloved team, and we look forward to introducing ‘better banking’ to every corner of Broncos Country throughout the state.”
As part of the new partnership launch, Ent created a special website to track upcoming events and initiatives with the Broncos.