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Space Coast Credit Union will soon have the opportunity to connect with prospective members among a new, large-scale audience – fans of the Miami Dolphins.
The $8.9 billion, Melbourne, Fla.-based credit union announced its partnership with the NFL team Monday, noting it is its first-ever professional sports team partnership.
As a result of the partnership, Space Coast will be the presenting sponsor of the Miami Dolphins Football UNITE program's CommUNITY tailgate, which invites diverse community programs to attend Dolphins home games and unites youth through fellowship and group activities. Additionally, Space Coast will support the Junior Dolphins Flag Football initiative and be featured on Dolphins digital, radio and paid social media campaigns, the credit union said.
What's more, the Watchdog, a Space Coast campaign featuring a yellow and blue dog that always looks out for members' best interests, will be presented during the Dolphins' post-game and coaches shows.
"We know football unites communities across our state," Timothy M. Antonition, CEO of Space Coast, said. "This milestone partnership is one of our strategic initiatives to enhance our presence in and support of South Florida and beyond, fostering community engagement and delivering personalized experiences."
The Miami Dolphins are the oldest major-league professional sports franchise in the state of Florida, having joined the NFL as part of the AFL-NFL merger in 1970. They have played in five Super Bowls, winning championships following the 1972 (VII) and 1973 (VIII) seasons, as well as won five conference championships and 13 division championships.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
