Small Business Lending Offers Potential Growth Avenue for Credit Unions

Boomers and Gen Xers, who are likely to be existing CU members, own about 85% of U.S. small businesses.

By Will Tumulty | April 17, 2024 at 09:00 AM

small business owner with tool belt and tablet

With the current banking landscape being fiercely competitive, credit unions must find ways to attract new members and fortify their deposit base with a steady flow of funding. For credit unions, small business lending is attractive as a potential avenue for growth.

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