UCU signage displayed at a California Baptist University women's basketball game. (Credit: Lucas Peltier/University Credit Union)
A new name, image, and likeness (NIL) deal announced Monday represented the first NIL deal for the $1.1 billion University Credit Union in Los Angeles – as well as the first in the history of the Western Athletic Conference.
UCU is now partnered with Chloe Webb, a senior and basketball player at California Baptist University in Riverside who recently received the Most Outstanding Player award during the WAC women's basketball tournament as she led her team, the CBU Lancers, to victory and into the NCAA March Madness tournament, the credit union said.
Chloe Webb on the court. (Credit: Lucas Peltier/University Credit Union) As part of Webb's partnership with UCU, she became a member of the credit union and will be promoting the financial well-being of all UCU members in the university community.
"I am so excited to be one of the first student athletes to have this amazing opportunity to partner with an organization like University Credit Union," Webb said. "I think UCU is a great NIL partner because not only do we share the same values, but I get to represent everything they provide to support students, faculty and university staff. I'm looking forward to this opportunity to help promote financial well-being within my community."
The NIL deal also represented an expansion of UCU's existing partnership with the WAC, an NCAA Division I conference with college athletics program participants located in Arizona, California, Texas, Utah and Washington State. UCU currently serves as the WAC's official financial services partner and is the title sponsor of the annual WAC softball and baseball conference tournaments, which take place in May.
"We are excited to forge a partnership with this amazing player and person," UCU President/CEO Dr. David Tuyo II said. "For us, this agreement is more than a promise. Our new relationship with Chloe represents our deeper commitment to providing students with the financial advantage they need to succeed in all areas of life. I can't wait to see what she does next."
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
