Nicky Senyard, an Australian living in Vancouver, British Columbia, Canada, is a 20-year pioneer and entrepreneur in performance marketing. She began her career in PR and marketing, built and exited her first SaaS marketing tech company in 2016, and in 2020 launched performance marketing technology company Fintel Connect, whose clients include U.S.-based credit unions.
In this episode of "Shared Accounts With CU Times", Senyard shares why taking advantage of scalable, secure, marketing intelligence solutions can drive growth for credit unions. She also breaks down recently-released CFPB guidance that could impact credit unions that utilize the affiliate marketing channel.
And, given that Senyard is at the helm of an all-female leadership team, we would be remiss not to ask her what it's like to be a female leader in the predominantly male field of financial services and technology. Listen as she shares the story behind the formation of the Fintel Connect team (spoiler: its fully-female status wasn't intentional), how the industry's gender makeup has changed over the years and why raising children can be an asset to a woman's career, not a detriment. It's a lively, insightful and honest conversation that you don't want to miss!
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
