East Lansing, Mich.-based Michigan State University Federal Credit Union (MSUFCU) is on a mission to expand west. Its plans, announced last year, involve an aggressive and strategic move to expand its services and brand into Chicagoland.
In this episode of Shared Accounts With CU Times, MSUFCU's newly-named Vice President of Branches – Illinois, Jean Theis joins us for a look inside the credit union's branch expansion strategy.
Theis said she is in the early days of building a team who will be opening a whopping 10 MSUFCU branches in the area by the end of 2024. While she sees the massive challenge ahead of her, she is ready for it!
In our conversation, we talk about those challenges and her mindset for the grand plans all the way down to the smaller details. Why does MSUFCU believe Chicagoland is such a prime area for growth? Listen and find out.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
