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The mobile-first engagement solutions fintech Pulsate announced it raised $7.75 million in Series A funding Monday. The funding was led by TruStage Ventures and Curql Collective.
Officials with TruStage Ventures, the venture capital arm of the Madison, Wis.-based TruStage, and the Des Moines, Iowa-based CUSO Curql Collective said Monday their investments in Pulsate reflect the high expectations of credit union members and consumers when it comes to mobile and digital banking.
"In today's competitive banking landscape, community financial institutions must be able to respond to dynamic market fluctuations while driving meaningful deposit growth through targeted communication by reaching the right people at the right time, regardless of location or channel," Monday's announcement read.
"Offering personalized banking experiences will continue to be a key differentiator for community financial institutions," Sam Das, managing director of TruStage Ventures, said. "Customers expect institutions to be there at their moment of need, which is why mobile engagement platforms are important. By further investing in Pulsate, we are empowering them to help even more banks and credit unions serve their customers better and strengthen their relationships."
Pulsate, which is also headquartered in Madison, Wis., created a mobile-first engagement solution that "allows community financial institutions to ensure they are providing personalized, timely and relevant outreach to their members and customers in their time of need, deepening those banking relationships while positioning themselves as their account holders' primary institution."
Of the investment, Curql Collective President/CEO Nick Evens said, "It's no surprise that credit union members have high expectations when it comes to their digital banking experience. They desire customized and responsive tools similar to other digital channels they interact with daily. Pulsate's solutions empower credit unions to meet their members' needs and adapt their communications to elevate member relationships in an efficient and scalable manner."
According to Pulsate, it plans to use this round of funding "to further accelerate this growth trajectory, support expansion of staff and resources, and continue its goal of empowering community financial institutions to cut through the digital clutter and communicate more effectively and meaningfully with their members and customers in their moment of need, boosting loyalty and retention."
"We are thrilled by the support from investors like TruStage Ventures and Curql who are committed to supporting our industry and share our vision for enhancing the future of digital engagement for community financial institutions," Sarah Martin, CEO of Pulsate, said. "This not only validates the strength of our platform, but also further accelerates our mission to transform the way financial institutions build and foster meaningful relationships with consumers in the digital realm. With this investment, Pulsate is poised to lead the charge in revolutionizing relationship banking, ensuring a seamless and personalized experience for consumers across the digital landscape."
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
