Wisconsin Credit Union Signs Three-Year Naming Rights Deal
First Community Credit Union is the Official Field Sponsor of the Rockford Rivets baseball team.
First Community Credit Union in Beloit, Wis., announced that it has built upon its existing partnership with a Rockford, Ill.-based collegiate summer baseball team, the Rockford Rivets, with a three-year naming rights sponsorship.
The team’s home venue, Rivets Stadium in Loves Park, Ill., will be called Rivets Stadium at First Community CU Field during the 2024, 2025 and 2026 seasons as a result of the $317 million credit union’s sponsorship. Financial terms of the deal were not disclosed.
“First Community Credit Union has a long history of supporting the communities that we serve. Our partnership with the Rockford Rivets is a great example of this philosophy,” First Community President Jack Gill stated. “Not only are the Rivets a great entertainment value, their foundation supports amateur baseball in the [Wisconsin-Illinois] Stateline area.”
Gill said the sponsorship will be paired with the release of a new Rockford Rivets debit card, noting that for every new Rockford Rivets debit card issued, the credit union would donate $5 to the Swinging for the Future Foundation, a Rockford Rivets partner charity.
Throughout the Rockford Rivets 2024 season, which begins May 27, First Community and the baseball team will be hosting local chamber events and small business Saturday gatherings, as well the First Community Credit Union T-Shirt Toss, an in-game promotion. In addition, on the season’s opening day, First Community will sponsor a T-shirt giveaway for the first 500 fans.
Steve Malliet, general manager of the Rockford Rivets, commented, “Having good partnerships is a key to the Rivets’ long-term success. Aligning with a first class and well-respected community partner like First Community Credit Union is a huge step in the process. We greatly appreciate Jack Gill and everyone at First Community Credit Union for making this partnership investment in the Rivets. The future is very bright for both the Rivets and First Community Credit Union and we cannot be more excited about it!”