CUSO Financial Services: CUSO Financial Services, a subsidiary of Atria Wealth Solutions, innovated TeamAssist, a groundbreaking service transforming operational efficiency for financial professionals in credit union wealth management programs. By deploying experienced virtual assistants to handle administrative tasks, TeamAssist enables advisors to focus more on their clients and less on non-revenue-generating activities. The result is not only improved advisor productivity but also an enhanced level of service to clients. In the past year, TeamAssist has led to a 28% increase in new accounts per month, a 71% surge in new clients per month, a 70% decrease in NIGOs, and a 55% reduction in service requests. Financial professionals utilizing TeamAssist have seen a 23% higher profit margin than those who manage their own administrative staff. These impressive results underscore CFS's commitment to continuous innovation and its significant impact on the industry.

A little more than six years after CUSO Financial Services was acquired by Atria Wealth Solutions, the company announced Tuesday that it entered into an agreement to be acquired by the financial advisory giant LPL Financial.

Financial details of the deal were not disclosed.

According to the announcement, the agreement was signed Monday to acquire Atria Wealth Solutions, which has approximately 2,400 advisors and supports 150 banks and credit unions managing roughly $100 billion in brokerage and advisory assets.

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Michael Ogden

Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.

Credit Union Management