Major Concert Venue Renamed for Salt Lake City-Based Credit Union
The former USANA Amphitheatre is now Utah First Credit Union Amphitheatre.
A Salt Lake City, Utah-based credit union is set to establish a presence in front of hundreds of thousands of concert-goers this year as the result of a new name-in-title sponsorship announced Tuesday.
The former USANA Amphitheatre in West Valley City, Utah is now doing business as Utah First Credit Union Amphitheatre, according to the $951 million Utah First and Live Nation Entertainment, which owns and operates the outdoor venue. Financial terms of the deal were not disclosed.
“I’m thrilled about this collaboration. Part of our mission at Utah First Credit Union is to be significant in the lives of our members and the broader community. The Utah First Credit Union Amphitheatre is our way of showing up for the community in a big way to provide a place where people can come together to relax and build lasting memories,” Utah First CEO Darin B. Moody stated. “We’re looking to foster a sense of togetherness and contribute to the spirit that makes our community so special, and we’re proud to play a role in creating a space for improvement, connection and enjoyment of the moments that matter most.”
Andy Peikon, Live Nation’s SVP and head of venue sales, stated, “With a legacy spanning more than 20 years, this venue continues to be a vital hub for live music fans in Utah. Music brings people together, and this partnership with Utah First will allow us to deepen our roots within the community, promising to bring local music fans more live music experiences they’ll never forget.”
The outdoor venue opened in 2003 and accommodates approximately 25,000 spectators. It recently hosted big names in music including Metallica, Morgan Wallen, The Police, Post Malone, Imagine Dragons and Drake, and the 2024 concert season will include performances by the Red Hot Chili Peppers, Sarah McLachlan, Third Eye Blind, Styx & Foreigner, New Kids on the Block, Noah Kahan, Hootie & The Blowfish, Niall Horan, Thirty Seconds To Mars, Alanis Morissette, Tyler Childers, Hozier, Creed, Jason Aldean and Lainey Wilson.