New Executives Join Meriwest CU, Northeast CU & Coastal CU

WEST

The People Over Profit (POP) Foundation, the charitable arm of the $1.1 billion, Las Vegas, Nev.-based Silver State Schools Credit Union, announced one board appointment and one new hire.

Raymond C. Wilson, SVP/CFO for Silver State Schools, was elected president of the POP Foundation’s board of directors. In this role, Wilson will lead the POP Foundation in its mission to prioritize “people over profit,” leverage his expertise to guide strategic initiatives and ensure the POP Foundation’s resources are directed towards impactful community projects.

Salvador Carrera was hired as director of development. Carrera brings over a decade of experience in fundraising and sales, as well as more than two decades of experience in broadcast media and management. In his new role, he will drive the POP Foundation’s development efforts, foster relationships and form partnerships to support initiatives that align with the POP Foundation’s mission.

The $2.2 billion, San Jose, Calif.-based Meriwest Credit Union hired Chad Maze as COO. In his new role, Maze will spearhead all member-centric functions, including retail banking, contact centers, marketing, community development, business development, wealth management, mortgages and commercial lending. He brings over 30 years of experience in retail banking, wealth management and lending within the credit union and banking industries. Most recently, he served as COO for Telhio Credit Union ($1.3 billion, Columbus, Ohio), according to his LinkedIn page. Previously, he held roles in retail banking, lending, wealth management and strategy leadership at some of the U.S.’s largest financial institutions. Maze holds an MBA from Arizona State University.

EAST

Northeast Credit Union ($1.9 billion, Portsmouth, N.H.) hired John Olerio into the newly-created role of vice president of wealth management. In his new role, Olerio will plan, organize and manage Northeast CU’s wealth management program, including retirement and investment services. He brings over 25 years of experience in banking and financial services, including in wealth management, private banking, trust administration, financial planning and investment management. Olerio most recently worked at Webster Bank for over 20 years, where he most recently served as SVP, head of Webster Wealth.

The $326 million, Fairhaven, Mass.-based Alltrust Credit Union hired Lisa Cleary as a branch manager. She will work in Alltrust’s Fall River, Mass., branch as well as help at its other locations. Cleary brings over 35 years of experience in the banking industry, having most recently served as a branch manager for BankFive. In her new role, Cleary will maintain a high-quality service culture by expanding and establishing member relationships. She will also be responsible for assisting and guiding staff members to be successful and ensuring members are being served efficiently.

MIDWEST

The $120 million, Dayton, Ohio-based DayMet Credit Union announced two promotions.

Zach Clark was promoted to COO. Clark has been with DayMet for over five years and in the credit union industry for 23 years.

Jaime Crooks was promoted to chief marketing and business development officer. Crooks has been with DayMet for over four years and in the credit union industry for 27 years.

The $5 billion, Madison, Wis.-based UW Credit Union hired Rolando De León as its Milwaukee director of diversity, equity and inclusion (DEI) and community engagement. De León succeeded Jaimes Johnson, who retired in fall 2023. De León most recently served in the Diversity, Equity and Inclusion department for two years at Froedtert Health.

He also brings more than 16 years of experience working in higher education at Waukesha County Technical College’s Multicultural Resource Center and the University of Wisconsin Whitewater CEPS – Future Teacher Program. In his new role, his primary responsibilities include serving as an ambassador for UWCU within the Milwaukee market and increasing brand awareness by building mutually beneficial relationships within the community.

SOUTH

The $4.9 billion, Raleigh, N.C.-based Coastal Credit Union announced a new hire and a promotion.

Michelle Shelton was hired as vice president of marketing. In her new role, Shelton and her department will be responsible for all aspects of Coastal’s branding, advertising, product growth and membership growth. She’ll also be responsible for the credit union’s member experience initiatives. Shelton brings more than 20 years of financial services and marketing experience, including the past 10 years in credit unions leading marketing and member experience for various institutions. She most recently served as chief experience officer at Silver State Schools Credit Union and has also worked for credit unions in California, Illinois and Georgia. Shelton holds an MBA in financial services from Dalhousie University in Halifax, Nova Scotia.

Scot May was promoted to vice president, learning and development. In his new role, May will lead the development and implementation of all aspects of Coastal’s learning methodology, training programs and leadership development. In addition, his team will play a crucial role in shaping the organization’s culture, improving performance, helping teams build skills for growth and proactively preparing the workforce for future challenges. May has been with Coastal since 2018 and most recently served as talent acquisition manager. He has more than 25 years of training and organizational development experience, primarily in financial institutions. He holds a master’s degree in human resources from Western Carolina University and another in curriculum and instruction from North Carolina State University, as well as a Senior Professional Human Resources designation.

Please send your People news items to Natasha Chilingerian at nchilingerian@cutimes.com.