Multi-Year Deal Signed Between Global CU & Grand Canyon University

Global Credit Union has been very aggressive in its growth and marketing strategies in the western portion of the United States since it changed its name from Alaska USA earlier this year. On Dec. 5, the credit union added one more piece to its branding strategy: It became the official name of Grand Canyon University’s arena.

According to the announcement from the Phoenix-based private Christian university and the Anchorage, Alaska-based Global Credit Union ($11.8 billion in assets, 753,791 members), the university’s arena will now be known as Global Credit Union Arena at Grand Canyon University.

Financial details of the naming rights were not disclosed, but new the new name signage will be installed in early 2024.

In a prepared statement, Global President/CEO Geoff Lundfelt said, “Global Credit Union is so proud to partner with Grand Canyon University. Our institutions have more in common than just our initials. We’re both 75 years old, we both are committed to the long-term well-being of everyone we connect with, and we’re both motivated by a desire to lift up our communities by helping others wherever we can. GCU students are on a path to success, and we at Global want to ensure that their financial lives are just as secure and fulfilling. I can’t wait to watch us grow together. Go Lopes!”

“Global Credit Union is one of the fastest growing credit unions in the country and has rapidly expanded its footprint here in the Valley,” Grand Canyon President Brian Mueller said. “As one of the fastest growing universities in the country, we are proud to embrace them as part of the GCU family.”