Artist rendering of the new Global Credit Union Arena at Grand Canyon University.
Credit/Grand Canyon University
Global Credit Union has been very aggressive in its growth and marketing strategies in the western portion of the United States since it changed its name from Alaska USA earlier this year. On Dec. 5, the credit union added one more piece to its branding strategy: It became the official name of Grand Canyon University's arena.
According to the announcement from the Phoenix-based private Christian university and the Anchorage, Alaska-based Global Credit Union ($11.8 billion in assets, 753,791 members), the university's arena will now be known as Global Credit Union Arena at Grand Canyon University.
Financial details of the naming rights were not disclosed, but new the new name signage will be installed in early 2024.
In a prepared statement, Global President/CEO Geoff Lundfelt said, "Global Credit Union is so proud to partner with Grand Canyon University. Our institutions have more in common than just our initials. We're both 75 years old, we both are committed to the long-term well-being of everyone we connect with, and we're both motivated by a desire to lift up our communities by helping others wherever we can. GCU students are on a path to success, and we at Global want to ensure that their financial lives are just as secure and fulfilling. I can't wait to watch us grow together. Go Lopes!"
"Global Credit Union is one of the fastest growing credit unions in the country and has rapidly expanded its footprint here in the Valley," Grand Canyon President Brian Mueller said. "As one of the fastest growing universities in the country, we are proud to embrace them as part of the GCU family."
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
