Pennsylvania’s Clearview FCU to Launch Rebrand Next Year
The initiative will introduce a new logo and the full rebrand in tandem with upcoming location openings.
The $1.8 billion Clearview Federal Credit Union in Moon Township, Pa., said it will launch a rebrand during the first quarter of next year.
“Our new brand identity is an accurate reflection of Clearview Federal Credit Union’s rich story and enduring commitment to our members and the communities we serve,” Clearview President/CEO Lisa Florian said in a prepared statement. “We are elated to begin unveiling our modernized aesthetic that supports our evolution as a financial institution while simultaneously upholding the core values that have guided us for over seven decades.”
As part of this rebranding initiative, the credit union said it will introduce a new logo and its full rebrand in tandem with upcoming location openings during the early part of the first quarter.
Over the past year and a half, Clearview said it has engaged with its partners, current members and residents of the greater Pittsburgh region who have played a pivotal role in defining the direction of the rebrand.
“Our team has worked diligently to lead this rebranding effort that will differentiate us in the financial industry,” Clearview Chief Strategy and Innovation Officer Bill Snider said. “We want our members to instantly recognize that Clearview is their trusted partner in their financial journey.”
Visit Clearview’s website to view its new logo and other information about its rebranding efforts.
The credit union’s 380 employees run approximately 20 locations, including the headquarters, and serve more than 119,000 members.
Clearview is the seventh largest credit union by assets in the Keystone State, according to DepositAccounts.com.