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Retaining deposits in a rising interest rate environment will continue to be a top challenge for credit unions this year and into 2024. To keep liquidity in-house and remain competitive, credit unions will need to increase what they pay for deposit relationships and elevate members' banking experiences. Today's consumers are more aware of their options and don't shy away from switching financial institutions for better offers and experiences elsewhere. To keep members happy and avoid spending more money acquiring new members, credit unions need a plan to identify and retain their at-risk deposits.
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