In 2013, the Saint Paul, Minn.-based Affinity Plus Federal Credit Union ($4.1 billion in assets, 260,619 members) hosted an employee-driven volunteer and community kindness day. Over time, the idea spread to other area credit unions. Ten years later, the concept has grown so much that additional credit unions and its employees have created an annual Kindness Day Initiative that now includes more than 300 credit unions and nearly 12,000 employees in eight states.
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