Can EVs Help Credit Unions Win Back Auto Market Share?

Developing a comprehensive EV strategy could be the secret for CUs to win auto market share back.

By Peter Glenn | November 06, 2023 at 09:00 AM

Electric cars charging at charging station outdoors at sunset.

After years of gaining market share in auto lending, credit unions' market share has fallen for the third consecutive quarter, remaining at No. 3 behind captives and banks. To win auto lending back, credit unions should invest in a comprehensive strategy to serve the fastest growing segment of the auto market: Electric vehicles.

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Can EVs Help Credit Unions Win Back Auto Market Share?

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