Credit/AdobeStock
The $2.7 billion Achieva Credit Union (191,778 members) based in Dunedin, Fla., announced Tuesday it had purchased Cannella Insurance Services located in the Tampa, Fla., area for an undisclosed amount.
The credit union stated the insurance company will continue to operate under the same management and team, but that the name has changed to Achieva Insurance Agency, LLC.
According to Achieva, Cannella Insurance Services was founded 20 years ago and has just under 900 clients, primarily located in the Tampa area, with some clients in the southern Florida areas of Lee, Broward and Miami-Dade counties.
The founder of the company, Joseph Cannella, said, "This acquisition brings only positive outcomes for each of our valued clients. By leveraging Achieva's resources, we will be able to expand our product offering by attracting several additional new insurance carriers and contracting with these additional quality insurers to create an expanded product offering that will only be a win for our customers."
Cannella will serve as director of Achieva Insurance Agency, LLC.
The firm specializes in auto, car, home, boat, business, commercial and flood insurance, including insurance for religious organizations, churches, museums, private schools and builders' risk.
"I will continue to be here for all our clients as I have for the past 20 years," Cannella said. "We will continue to provide exceptional service and commitment to customer satisfaction. Everyone at Cannella Insurance is very excited about the new opportunities that this acquisition will bring about by allowing us to expand our product offerings."
"Achieva Insurance Agency shares the values of personalized customer care, integrity and expertise that Cannella Insurance provided for over two decades," Achieva Insurance Agency Board Chairman John Wintermeier said. "Combined with our ability to handle higher volumes of clients and proven efficiencies throughout our 25 branches across Southwest Florida, we look forward to offering an even broader range of insurance options to meet the specific needs of our clients in these challenging times with insurance coverage in Florida."
According to Achieva, they do not anticipate any immediate changes to their current clients' insurance coverages or policies as a result of the acquisition.
"Policies will remain in effect, and you can continue to rely on us for your insurance needs," Cannella said. "Our dedicated team will work to ensure a seamless transition and uninterrupted service."
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
