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The $6 billion Wescom Credit Union in Pasadena, Calif., announced it is expanding on its existing relationship with the University of California, Los Angeles (UCLA) with a new Name, Image and Likeness (NIL) partnership with the UCLA Women's Basketball team. The partnership will run throughout the team's 2023-2024 season, and follows Wescom's first-ever NIL partnership with UCLA Women's Softball student-athlete Maya Brady, which ran from August 2022 to February 2023.
The new NIL collaboration represented the first time an entire UCLA sports team has signed an NIL deal since the NCAA enacted a policy in 2021 allowing student athletes to make money from their name, image and likeness, according to the announcement.
"Our new NIL partnership with all members of the UCLA Women's Basketball team not only furthers our already deep connection with UCLA Athletics, but this collaboration will help advance women's athletic programs while providing economic opportunity for UCLA's female student-athletes," Ashley White, SVP and chief marketing officer for Wescom, stated. "We are proud to offer our continued support and comprehensive financial resources to the Bruin community, helping build better lives on and off campus."
In addition to all 12 student-athletes on the UCLA Women's Basketball team, Wescom's NIL deal includes a partnership with the Michael Price Family UCLA Women's Head Basketball Coach, Cori Close.
Wescom's partnership with UCLA began seven years ago. It is the Official Banking Partner of UCLA Athletics, the UCLA Alumni Association, UCLA Campus Life and Recreation, the UCLA Dashew Center for International Students and Scholars, and the Rose Bowl Stadium. In addition, the credit union is an Official Partner of Associated Students of UCLA (ASUCLA). The UCLA Women's Basketball team plays at the university's Pauley Pavilion Presented by Wescom.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
