San Mateo CU Changes Name to Help Remove Membership Eligibility Confusion
The new name is an homage to two nearby and well-known geographic spots.
The $1.6 billion San Mateo Credit Union (SMCU) in Redwood City, Calif., has announced it’s in the process of changing its name to Monterra Credit Union; an effort credit union officials said they hope will help reduce any confusion about membership eligibility.
While SMCU has served the area just south of San Francisco since 1952, according to the credit union the name “may have unintentionally led to confusion about who can join.” Late last week, SMCU announced the name change to Monterra Credit Union as a way to connect the name of an iconic beach near Half Moon Bay, just a few miles from Redwood City, and the name of the mountain that’s one of the highest points in the county.
According to SMCU, the new name reflects the credit union’s dedication to clarity and inclusivity while reinforcing its mission to serve a broad range of individuals and families. SMCU currently has more than 93,000 members.
SMCU President/CEO Wade Painter said, “This name change represents a new chapter for our credit union, one that underscores our commitment to providing exceptional service and support to our members. Our commitment to providing exceptional financial services remains steadfast, and this name change ensures that everyone knows they are welcome to join our credit union. We want to eliminate any confusion about membership eligibility and be the financial partner for anyone who wishes to join.”
While the rebranding process has already started, SMCU officials said they expect the full transition to the new name by February 2024.
“The credit union is excited about the fresh opportunity this rebranding represents and remains committed to providing exceptional financial services while being a welcoming and accessible financial institution for all,” SMCU stated on its website. “While the San Mateo Credit Union name is changing, core values remain the same: putting members first, supporting community, and delivering financial solutions that empower members to achieve their goals.”