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Simran Gyani The $969 million, San Jose, Calif.-based Santa Clara County Federal Credit Union hired Simran Gyani as chief brand officer. Gyani brings more than 20 years of experience in brand and marketing, with over 10 years in financial services. She most recently served as head of brand and advertising for MUFG across all three of its brands: MUFG, Union Bank and PurePoint Financial. She holds an MBA with a concentration in marketing from Santa Clara University.
Dietmar Huesch, EVP/COO/CFO for the $792 million, First Financial Credit Union in Pasadena, Calif., announced he will retire after 11 years of service.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
