Credit/Shutterstock
How can credit unions tell their story to their members? Should they be posting on social media? Trying to secure media coverage on the local radio or TV station? Placing ads on Google search?
Public relations is often seen as one of the most effective ways to tell a credit union's story and influence people to become members or expand their relationship. Unfortunately, many people associate PR solely with media relations. While this is a critical component of a comprehensive communications strategy in the digital age, credit union leaders should modernize their PR and communications approach to embrace all types of media – Paid, Earned, Shared and Owned (PESO).
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
