"I want to go into banking." That's a common statement among college business and finance majors discussing post-graduation career plans. Those of us who have long-term, fulfilling careers in the credit union industry may think of banking and credit unions interchangeably in terms of a career path – after all, both institutions encompass a share of the financial services sector. But are they interchangeable in the mind of students? If so, wouldn't they refine their statement to say, "I want to go into credit unioning?" While it doesn't exactly roll off the tongue, distinctions can be made that could help sway college grads to consider a credit union career as seriously as they would a banking career.