close up on man hand using tab pad on laptop to working about futuristic of social media marketing icon for internet network technology and business concept Source: Adobe Stock

While it wasn't that long ago that companies like Meta and Google shot the ad-tech industry into the stratosphere, they've since become the very thing weighing it down. Credit unions and community banks, like any organization, have historically used these tools to acquire customers and members. However, due to the constantly increasing cost per acquisition (CPA) and low return, it's getting increasingly difficult to justify the cost of using these ad-tech strategies. But these same financial institutions are the ones that, in theory, could be best served by advancements in ad-tech, rather than getting left behind by sticking to the status quo.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Marketing