Credit/AdobeStock
When it comes to banking, consumers have more options than ever. Competition for business is fierce. And to win it, credit unions need to understand what today's consumers really want and meet them where they are with personalized solutions that help them achieve their financial goals.
As uncovered by "Anatomy of a Banking Customer," a recent study conducted by Vericast, no two customers are the same. Banking habits and preferences vary widely by demographics. And in understanding the nuances, credit unions can design effective marketing programs that attract members, drive loyalty and boost the bottom line.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
