America First CU Lands Naming Rights Deal
The multi-billion dollar credit union also becomes the official credit union of hockey in Las Vegas.
The brand of America First Credit Union, headquartered in Riverdale, Utah, has been attached to the Henderson Silver Knights training facility and community ice skating rink, which is now called the America First Center in Henderson.
America First ($18.3 billion in assets, 1.3 million members) announced Wednesday that it has signed a naming-rights agreement with the Foley Entertainment Group to rename the facility in Henderson, Nev., located south of Las Vegas, and as part of the agreement the credit union became the area’s official credit union of hockey in Las Vegas.
The Henderson Silver Knights are the American Hockey League affiliate of the Vegas Golden Knights.
“It’s a terrific day for Foley Entertainment Group and for hockey in Henderson as we join with America First Credit Union and reintroduce our community to America First Center,” Golden Knights President Kerry Bubolz said. “Since opening in late 2020, this community center has been vital in growing the game of hockey in Southern Nevada for fans young and old alike. At the same time, America First Center has proven to be among the premier facilities in the world for training and developing promising athletes with the Henderson Silver Knights, and many of them eventually become Golden Knights.”
“It is a privilege to welcome our friends at America First Credit Union who share our passion for community and supporting our youth,” Bubolz said. “We look forward to working together to provide opportunities for hockey players in Henderson and to allow all residents to fuel their passion for the sport.”
As part of the agreement, America First will be directly involved in supporting youth hockey and community initiatives in Henderson and will be the presenting sponsor of the Vegas Jr. Golden Knights and Henderson Jr. Silver Knights youth hockey programs.
“We are thrilled to enhance our partnership with the Vegas Golden Knights, Henderson Silver Knights and Foley Entertainment Group,” Thayne Shaffer, president/CEO of America First, said. “They are more than just amazing teams. They’re an organization passionately committed to serving our communities, which is why our culture at America First Credit Union aligns so well with theirs. We are proud to have our name on the America First Center in Henderson.”
America First has been a partner of the Vegas Golden Knights since the team’s inaugural season in 2017.
Financial terms of the deal were not disclosed.