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Credit unions often find it challenging to grow their organization past a certain market, size or member base. Sometimes, restrictions on joining the credit union limit their opportunities, but other times, the lack of growth is due to poor strategy.
Many organizations turn to their chief marketing officer to obtain new members and increase deposits. However, some organizations prefer a more comprehensive approach to business growth and turn to a chief growth officer (CGO). But what are this role's responsibilities, and is a CGO the right choice for your credit union?
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