TDECU Hires Well-Known Ad Agency for New Brand, Creative Strategies

After an exhaustive RFP process, the Lake Jackson, Texas-based TDECU ($4.7 billion in assets, 387,334 members) announced it selected the oldest independent ad agency in the country, Doe-Anderson, to become the agency of record and serve the marketing needs of the credit union.

Doe-Anderson, headquartered in Louisville, Ky., is an ad agency that has been around since 1915 and worked with high-profile brands such as Maker’s Mark, Jim Beam, Carrier and Wilson.

In a joint statement Thursday, Doe-Anderson said it will work with TDECU “on creating a robust brand strategy and creative campaign to expand its membership and markets.”

“We were impressed with Doe-Anderson’s breadth of capabilities, thoughtfulness and its creative prowess that will help us break out of the standard banking and credit union mold,” TDECU’s SVP, chief marketing officer, Sheiludis Moyett, said. “They brought a partnership mentality and approach. We clicked.”

Doe-Anderson CEO, John Birnsteel said, “We felt an immediate connection with the team at TDECU. It has an impressive culture that values its people and members. They really have a great story to tell. We see a lot of parallels with TDECU’s ambitions and work we are doing with our other clients in the financial services industry.”

TDECU currently has strategic partnerships with gas station and convenience store giant Buc-ee’s and the University of Houston. TDECU is also the official credit union of the Houston Texans NFL team.