OUCU Expands Branding Partnership on Oakland University Campus

So far this year, Oakland University Credit Union (OU Credit Union) has made significant steps to become a giant branding presence for the 15,000 students who attend the university situated just north of Detroit.

In April, the credit union spent $5 million in a naming rights deal to rename the university’s basketball and volleyball arena to the OU Credit Union O’rena.

On June 5, OU Credit Union, the official credit union of the university that was established as a trade name of the $7.2 billion Michigan State University Federal Credit Union (MSUFCU) in 2013, announced a new multi-year partnership with Detroit live entertainment company 313 Presents to become the exclusive branding partner for the university’s Meadow Brook Amphitheatre.

While terms of the agreement were not made public, OU Credit Union is the exclusive presenting partner and official credit union of Meadow Brook Amphitheatre. According to the announcement, 313 Presents will incorporate OU Credit Union branding components, including signage and graphic displays throughout the venue grounds and social and web integration online.

OU Credit Union Chief Community Impact Officer, Susi Elkins said, “As part of our core value of giving back to the community, OU Credit Union is thrilled to be the exclusive Proud Partner of Meadow Brook Amphitheatre. Located on Oakland University’s campus, the Amphitheatre is a unique space where our members and the community can come together to enjoy live music and entertainment. This partnership is just one of the ways we are working together to create a vibrant community for all.”

Oakland University’s Vice President of Communications and Marketed, John Young added, “We are thrilled that Oakland University Credit Union has entered into this exciting partnership with 313 Presents for the Meadow Brook Amphitheatre. This is a perfect partner for a site with such deep roots and history.”

313 Presents oversees managing, marketing and booking of the 7,700-capacity amphitheater as part of an agreement with Oakland University.

“We are excited to welcome Oakland University Credit Union as the exclusive Proud Partner of Meadow Brook Amphitheatre,” said 313 Presents President Howard Handler. “313 Presents and Oakland University Credit Union have both been longtime partners to Oakland University, so you couldn’t ask for a better fit. Together, we look forward to providing the best in live entertainment and service to our guests.”

The new season at the amphitheater kicks off Friday, June 9.