313 Presents President Howard Handler, OU Credit Union President/CEO April Clobes, and OU Credit Union Chief Community Impact Officer Susi Elkins by the new sign displaying OU Credit Union as the exclusive Proud Partner of the Meadow Brook Amphitheatre (Credit: Andrew Potter).
So far this year, Oakland University Credit Union (OU Credit Union) has made significant steps to become a giant branding presence for the 15,000 students who attend the university situated just north of Detroit.
In April, the credit union spent $5 million in a naming rights deal to rename the university's basketball and volleyball arena to the OU Credit Union O'rena.
On June 5, OU Credit Union, the official credit union of the university that was established as a trade name of the $7.2 billion Michigan State University Federal Credit Union (MSUFCU) in 2013, announced a new multi-year partnership with Detroit live entertainment company 313 Presents to become the exclusive branding partner for the university's Meadow Brook Amphitheatre.
While terms of the agreement were not made public, OU Credit Union is the exclusive presenting partner and official credit union of Meadow Brook Amphitheatre. According to the announcement, 313 Presents will incorporate OU Credit Union branding components, including signage and graphic displays throughout the venue grounds and social and web integration online.
OU Credit Union Chief Community Impact Officer, Susi Elkins said, "As part of our core value of giving back to the community, OU Credit Union is thrilled to be the exclusive Proud Partner of Meadow Brook Amphitheatre. Located on Oakland University's campus, the Amphitheatre is a unique space where our members and the community can come together to enjoy live music and entertainment. This partnership is just one of the ways we are working together to create a vibrant community for all."
Oakland University's Vice President of Communications and Marketed, John Young added, "We are thrilled that Oakland University Credit Union has entered into this exciting partnership with 313 Presents for the Meadow Brook Amphitheatre. This is a perfect partner for a site with such deep roots and history."
313 Presents oversees managing, marketing and booking of the 7,700-capacity amphitheater as part of an agreement with Oakland University.
"We are excited to welcome Oakland University Credit Union as the exclusive Proud Partner of Meadow Brook Amphitheatre," said 313 Presents President Howard Handler. "313 Presents and Oakland University Credit Union have both been longtime partners to Oakland University, so you couldn't ask for a better fit. Together, we look forward to providing the best in live entertainment and service to our guests."
The new season at the amphitheater kicks off Friday, June 9.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
