The new Everwise Credit Union logo.
The $4.9 billion Teachers Credit Union (TCU) in South Bend, Ind. announced it will change its name to Everwise Credit Union as the credit union has grown its membership beyond its original educator roots.
In a statement from TCU Tuesday, officials with the credit union said the new Everwise Credit Union name. logo and identity will officially launch to the public on June 26. TCU is the largest credit union in Indiana with 307,090 members and more than 50 branches throughout Indiana and southwest Michigan.
President/CEO of TCU Jason Osterhage explained the branding change.
"Though we will always support local educators, it is simply time our name reflected all the members we serve today and the growth ahead," he said. "We have always championed financial confidence and well-being for all of our members and all of our communities. This is the next step in our evolution, as a simple yet meaningful way to connect with people aspiring to feel more confident and in control of their money and their future."
According to the announcement, the new Everwise name aims "to build on that people-first foundation and sets the credit union up for continued growth and opportunities."
TCU Chief Marketing and Growth Officer, Angie Dvorak said, "We are so proud to unveil the Everwise name. As a financial institution founded to support teachers in our local community, we have education at our core. The Everwise name shows that when people are given the right resources and support, they can achieve their financial dreams."
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
