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The arms race for credit unions to improve the end-user experience has expanded year after year. This revolution in consumer expectations has created new incentives and challenges for financial institutions and fintechs alike. It has almost become a given that any new financial tool or service must have a sleek, modern user interface. With large banks and fintechs offering these slick and intuitive user experiences, it should be no wonder that credit unions are also deeply concerned with improving member experiences.
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