What Do Credit Unions Need to Attract Millennials & Gen Z?

Take a multi-pronged approach that targets education, relevant financial products and adoption of new banking technologies.

By Kate Marienthal | May 30, 2023 at 10:00 AM

In 2023, credit unions are seeing loans grow at record rates while deposits are dwindling, creating a liquidity shortage. This shortage threatens to become long term if credit unions don't attract more members of the millennial and Gen Z generations.

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Driving Loyalty Forward: Car Rentals in the New Era of Credit Union Rewards

By Aleksander Kaczmarek | December 20, 2024

Integrating car rentals into rewards programs allows CUs to offer value that feels relevant every week, not just on vacation.

Are Sale-Leaseback Benefits Better for Credit Unions? Yes – Here’s Why

By Larry Berliner | December 18, 2024

Utilizing creative structures in sale-leaseback transactions can result in several financial advantages for the credit union involved.

Are Sale-Leaseback Benefits Better for Credit Unions? Yes – Here’s Why

5 Keys to Attracting Business Deposits

By Rachel Snyder | December 16, 2024

In the first of a three-part series, CUBG offers a practical roadmap for developing a more effective business services program.

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