TruStage sign at the company's headquarters in Madison, Wis. (Source: CU Times). TruStage sign at the company's headquarters in Madison, Wis. (Source: CU Times).

On Tuesday, CUNA Mutual Group formally launched its new brand, TruStage, amid the noise and chanting of its union workers, who have been walking the picket line outside the company's office building in Madison, Wis.

On day three of the strike, the Office and Professional Employees International Union (OPEIU), which represents more than 450 employees, said it filed two additional Unfair Labor Practices complaints with the Federal Labor Relations Board, which TruStage said are false.

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