New credit union league leadership announced. (Image: Shutterstock)
The Louisiana Credit Union League (LCUL) named Juan Fernandez Ceballos as the new president/CEO Monday after months of searching for a permanent leader.
According to the League, Ceballos will start his new position in June after he ends his term as president/CEO at the Credit Union Association of New Mexico (CUANM), where he was the industry's first Latino-American to lead a state trade association. Ceballos led CUANM since June 2021.
"The board is thrilled to welcome Juan as our next CEO," LCUL Chairman of the Board Steve Webb said. "His experience is an invaluable asset to the League and the Credit Unions of Louisiana. We believe with Juan at the helm, we will continue to grow and develop into the future."
Juan Ceballos Ceballos has been in the credit union industry for more than 20 years. When asked about the new position, Ceballos said, "I am humbled and grateful to have been selected as the next president/CEO of the Louisiana Credit Union League. This is a fantastic institution, and I am excited to work with the board of directors and all staff to continue the growth and success and help credit unions continue fulfilling their missions."
LCUL EVP of Business Solutions Steven Liberto has been serving as interim president/CEO since the League's board decided to part ways with Matt Rookard \, who led LCUL for about seven months in 2022.
Rookard was selected to take over after Bob Gallman announced his retirement. Gallman had been president/CEO of the League since 2018.
LCUL hired D. Hilton Associates, Inc. to assist in the search for the new president/CEO.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
