AI(Artificial intelligence) concept. Source: Adobe Stock

Anyone sick of hearing about ChatGPT yet? Of course, that powerful chatbot is just the latest example of artificial intelligence impacting how we do business. Even how credit unions do marketing.

From a larger perspective, ChatGPT is an illustration that we are living in the age of automation. Whether we are talking about predictive analytics, predictive personas, marketing automation or any other hot buzzwords, the reality is automation is not just a fad – it's a trend.

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