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WEST

Jen Treadway

The $1.7 billion, Carson City, Nev.-based Greater Nevada Credit Union hired Jen Treadway as SVP of people and culture. In her new role, she will drive the development and implementation of strategies designed to cultivate an exceptional people experience that engages employees throughout their journeys as Greater Nevadans. In doing so, she will oversee the people resources, people talent and engagement, and people development teams. Treadway brings 20 years of experience in people operations, during which time she gained expertise in talent management, training, employee experience, human relations and organizational development. Her career has spanned several industries including the credit union space, technology, aerospace engineering and gaming. She also holds a master of science in industrial organizational psychology.

Keysha Webb

Vantage West Credit Union ($2.6 billion, Tucson, Ariz.), promoted Keysha Webb to SVP, strategy and market development. In her new role, Webb will pursue new market opportunities that will increase and deepen member relationships, and lead teams that support membership growth and engagement. This will involve driving initiatives that integrate and analyze diverse data insights to inform a breadth of business decisions, including brand and community awareness, marketing, financial inclusion, community development, non-interest income and payment strategies. Since joining Vantage West in 2011, Webb has fulfilled key leadership roles in internal audit, branch administration, member experience, the Member Solutions Center (contact center) and digital banking. She previously served as a financial auditor for a publicly traded health care company and a local CPA firm specializing in government and non-profits. She holds an MBA with concentrations in management information systems and marketing from the University of Arizona, Eller College of Business and Public Administration. Webb also serves on The Care Fund's Tucson Advisory Council, a non-profit providing mortgage and rent assistance to families experiencing financial hardship due to their child's unforeseen medical challenges.