Greater Texas CU Becomes Official Sponsor of Texas State Athletics

The $971 million, Austin, Texas-based Greater Texas Credit Union is no stranger to the world of higher education – its subsidiary, Aggieland Credit Union, specifically serves members in the Lone Star State’s Brazos Valley, home to College Station, Texas and the Texas A&M University Aggies. Now, the credit union has entrenched itself even deeper into the state’s college system with a sponsorship of Texas State University’s athletics program.

According to Thursday’s announcement, Greater Texas and Texas State University signed a four-year agreement to make the credit union the official sponsor of Texas State Athletics, which includes men’s and women’s football, baseball, basketball, soccer, track and field, tennis, softball, volleyball and golf.

Located in San Marcos – the halfway point in between San Antonio and Austin – Texas State University is the fifth largest university in Texas and second largest in the Greater Austin metropolitan area. Its athletic teams compete in the NCAA’s Sun Belt Conference.

“We are thrilled to partner with Greater Texas Credit Union as an official sponsor and a part of the Bobcat family,” stated Bucky Lamb, general manager for Texas State Sports Properties, who negotiated the agreement with Greater Texas. “Greater Texas is already a loyal supporter of Texas State University. We are excited the credit union continues to choose Texas State as a strategic partner as they expand their brand in San Marcos and beyond.”

While financial terms of the agreement were not disclosed, Greater Texas said the partnership will result in the following opportunities for the credit union:

• Usage rights for the Texas State University logo and image of Boko the Bobcat, the university’s mascot;
• Marketing and promotional opportunities in partnership with all of the athletic program’s men’s and women’s teams;
• The chance to host onsite activities and initiatives during select sponsored games;
• The opportunity to serve as the presenting sponsor of the Bobcat Kids Club, a group for Bobcat fans ages 12 and under; and
• Placement of the Greater Texas name and brand on stadium/field signage, game time video and program announcements, campus screens and the official Bobcat website.

“Greater Texas is ecstatic with our new partnership agreement that takes the credit union’s support of Texas State University faculty, staff and students to the next level,” Greater Texas President/CEO Howard Baker stated. “We already support the university through an endowment and financial support of athletics and on-campus activities. We look forward to new opportunities to connect with the Bobcat community with much greater frequency to improve members’ financial well-being, providing the best banking experiences, and supporting the growth and influence of Texas State University.”

Texas State University Director of Athletics Don Coryell added, “We are extremely grateful for the partnership with Greater Texas Credit Union. Their choice to help support our pursuit of championships and developing champions, in competition and in life, creates an important strategic partnership for all of Bobcat Nation. I look forward to seeing their name at our facilities and on our website as well as being the presenting sponsor of our Bobcat Kids Club.”