NAFCU Launches New CU Awareness Campaign
The #NAFCUNation digital and social media campaign aims to showcase the strength of the credit union industry.
As the political spring season kicks into gear this week with Congress coming back into session and President Joe Biden having scheduled the release of his budget proposal on Thursday, NAFCU has unveiled a new digital and social media campaign to help the credit union industry get the attention of lawmakers and regulators.
In a video announcement Monday, NAFCU President/CEO Dan Berger officially launched the #NAFCUNation campaign, which asks credit union leaders to post and upload videos to share stories of the good work being done to help members and small businesses across the country.
“#NAFCUNation is all about showcasing the strength of our industry and what you do daily to support the financial success and well-being of Main Street small businesses and American families,” Berger said. “We want to hear your stories so we can amplify them in our ongoing advocacy with lawmakers and regulators.”
The organization opened a new page on its website, the #NAFCUNation page, where credit union officials can record, upload and submit their stories. NAFCU suggested story topics such as:
- Small business lending and helping Main Streets throughout America thrive.
- Helping members achieve financial freedom and reach milestones like buying a first home or saving for retirement.
- Volunteering in the community and offering financial education resources.
- Launching new products or services to better serve members.
“We want the entire nation to know why credit unions are their best choice for financial services!” the #NAFCUNation page reads.
Visit #NAFCUNation for more details about the campaign.