Superior, Wis
Superior, Wis., sits at the most northwestern edge of the state and is home to the newest credit union merger finalized in 2023. In a statement Friday, officials with Superior Choice announced it had finalized the merger with Hayward Community Credit Union (HCCU), located about an hour south in the small city of Hayward.
According to the statement, 88% of the HCCU membership voted in favor of the merger.
The combined credit union will now operate under the Superior Choice Credit Union (SCCU) name and will have a combined asset size just shy of $800 million serving more than 37,000 members.
The two credit unions received approval to merge from the NCUA in the third quarter of 2022.
All branches, including the two HCCU branches in Hayward and Cable, will remain in operation and all employees from both organizations will be retained.
According to the statement, "The next step for the newly combined financial institution will be to fully integrate operations, products, services, policies, technology" as well as converting the two HCCU branches to SCCU branches "in the coming months."
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
