Family looks down the path to homeownership. (Source: Shutterstock)
It's no secret the mortgage industry has seen more than its fair share of ups and downs over the past two years. Now, as lenders navigate an increasingly uncertain market amid rising interest rates and a potential recession looming, they're also tasked with preparing for a new wave of younger homebuyers and changing consumer demands. As millennials and Gen Z enter the market – accustomed to near-instant e-commerce transactions in an increasingly digital world, having grown up with smartphones, computers, tablets and constant access to technology right at their fingertips – they're bringing with them a new set of expectations about the lending experience.
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