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The $3.4 billion, Albuquerque, N.M.-based Sandia Laboratory Federal Credit Union hired Alex de la Cruz as an EVP. As one of two EVPs in the organization, de la Cruz is primarily responsible for strategy, growth and organizational development. He will lead a variety of functions inside SLFCU including technology, digital experience, marketing and communications, human resources, diversity and impact, and data and insights. Prior to joining SLFCU, de la Cruz served as a senior executive for several U.S. credit unions. His expertise and experience ranges from retail banking and marketing and communications to product and project management, security and technology. De la Cruz began his financial services career in the banking industry, serving as SVP for Bank of America. He is a past recipient of Diamond Marketing Awards and a Credit Union Rock Star recognition from CUNA, and has also won Spectrum Awards from the Northwest Credit Union Association as well as the Employer Support of the Guard and Reserve Patriot Award.
The $7.6 billion Redwood Credit Union in Santa Rosa, Calif., promoted Jennifer Boyle to SVP of lending. In her new role, Boyle will be responsible for loan operations and oversight of the consumer and mortgage loan portfolio, as well as the development and implementation of strategic lending strategies. Boyle joined RCU in 2003, and in her more than 19 years with the credit union, her roles have included mortgage loan processor, mortgage loan officer, assistant manager of loan solutions, manager of financial assistance, manager of lending operations and vice president of lending.
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