13 CUs, DCUC & Mahalo Banking Reveal Career Move News

WEST

The $4.7 billion, Vacaville, Calif.-based Travis Credit Union hired Doug Marshall as SVP and chief marketing officer. In his new role, Marshall will oversee the organization’s marketing strategy and community relations, including advertising and branding, public relations, community and member outreach, and marketing services. Marshall brings more than 25 years of professional experience, during which he spearheaded overall marketing and communications strategies while overseeing omnichannel marketing, branding, content, media relations and community relations efforts. Most recently, he led the marketing efforts for Vanir Construction Management, Inc. and FEMCO Holdings, LLC. He also previously served as the head of global relationship marketing for the Intel Corporation.

The $910 million Valley First Credit Union in Modesto, Calif., promoted Bill Haws to operations manager. Haws joined the credit union in 2015 as a member service specialist and was promoted to operations administrator within two years. At Valley First, he has created, tested and implemented multiple projects, which have included building online new account opening procedures, automating manual processes and creating checklists, reports and spreadsheets to make the frontline more efficient.

Ventura County Credit Union ($1.2 billion, Ventura, Calif.) hired John Cooke as vice president of consumer and mortgage lending. In his new role, Cooke will collaborate with VCCU’s chief lending officer to oversee the credit union’s consumer and mortgage loan products and lending team. He brings more than two decades of experience in credit union leadership, having previously served as a digital lending innovation consultant for CUNA Mutual Group. He has also served as SVP for Mission Federal Credit Union ($5.7 billion, San Diego, Calif.) and chief lending officer for USE Credit Union (now the $1.2 billion, San Diego-based BluPeak Credit Union).

The $2 billion, Westminster, Calif.-based LBS Federal Credit Union hired Jill DeNiro as SVP of human resources and learning and development. DeNiro brings over 20 years of experience in planning, advisory and change management. She most recently served as HR director for Galleher LLC, and before that, as EVP of HR for Co-op Solutions. DeNiro holds an executive MBA from Chapman University in Orange, Calif., and graduated from Western CUNA Management School with a Credit Union Management Certification.

EAST

The $1.5 billion Greylock Federal Credit Union in Pittsfield, Mass., promoted Jennifer O’Neil to vice president, market manager. In her new role, she will oversee a number of branches in the Southern Berkshires in Massachusetts and New York’s Columbia County. O’Neil joined Greylock in 2003 as a member services representative and most recently served as manager of the Lee Branch in Lee, Mass. She currently volunteers as the vice president of the Lee Chamber of Commerce’s board of directors.

The $685 million, Martinsville, Va.-based ValleyStar Credit Union hired Misty Reed as SVP of credit administration. In her new role, she will focus on process automation, building relationships with external parties and communicating insights critical to ValleyStar’s evolution. Reed brings over 20 years of financial services experience including commercial lending, underwriting and credit administration. Her prior roles have included chief commercial credit officer and commercial underwriting manager. Reed holds an MBA from King University in Bristol, Tenn., and in 2017, she received CU Times’ Trailblazer Award for Lending Officer of the Year. In addition, she serves as chair of the Blue Ridge Council of Make-A-Wish Greater Virginia and has served as the audit chair of the Girl Scouts of the Virginia Skyline Council.

MIDWEST

Sally Dischler, CEO of the $615 million, Madison, Wis.-based Heartland Credit Union, announced she retired from the credit union as well as from her role as a board member for Corporate Central Credit Union ($2.9 billion, Muskego, Wis.) on Nov. 18. Dischler served on the Corporate Central board of directors for 11 years, including as board chair from 2019 to 2021, and worked for Heartland for 45 years, including 21 years as CEO.

Linda Hoover, president/CEO for the $3.1 billion, Mount Pleasant, Wis.-based Educators Credit Union, was named the 2022 CUES Outstanding Chief Executive. This national award is presented annually by CUES to one credit union industry professional who has rendered exceptional service and has made outstanding contributions to strengthen their credit union. Hoover has been with Educators for 35 years and served as president/CEO for five years. She received a special virtual recognition and award plaque during the award ceremony in October.

The $6.7 billion Veridian Credit Union in Waterloo, Iowa promoted Terry Ann Sanders to the position of community inclusion coordinator for western Iowa and eastern Nebraska. Sanders has worked at Veridian for four years and previously served as a loan advisor.

The $5.1 billion, Neenah, Wis.-based Community First Credit Union promoted Angela Skrobutanas to vice president of product marketing. She joined Community First in 2015 as marketing director and was promoted to assistant vice president of product marketing and development in 2019. Skrobutanas has 17 years of total marketing experience, including six years at Baker Tilly as a senior marketing associate. In her role at Community First, she develops and executes product strategy using traditional and digital marketing initiatives designed to help members save money on a loan, get a better credit card, find the right insurance coverage or select a financial planning partner. Skrobutanas was honored as a Fox Cities Chamber Future 15 Young Professional in 2016 and currently serves on the Heart of the Valley Chamber board/executive team, as well as on the marketing advisory committees for Fox Valley Technical College and PSCU. In addition, she attended the CUES School of Strategic Marketing and the Credit Union Leadership Institute for the Wisconsin Credit Union League.

SOUTH

Drew Huckeba, SVP and chief lending officer for the $1.6 billion, Sumter, S.C.-based SAFE Credit Union, received a CUNA Rising Star Award at the CUNA Lending Council’s recent conference in San Diego, Calif. The award is used to highlight emerging talent among credit union lending leadership nationwide. Since joining SAFE more than a decade ago, Huckeba’s achievements have included implementing a streamlined application process, automated decisioning and new loan products. He and other recipients of the CUNA Lending Council’s Rising Star Award will be showcased in a future issue of Credit Union Magazine.

The $1.1 billion USF Federal Credit Union in Tampa, Fla., announced two new hires.

Richard Miller was hired as SVP/chief lending officer. He brings more than 30 years of mortgage and consumer lending leadership experience, having most recently spent seven years with Suncoast Credit Union ($15.7 billion, Tampa) as head of mortgage originations and fulfillment followed by business development. He previously held senior roles with Chase and Bank of America. Miller holds a Certified Mortgage Banker designation from the Mortgage Bankers Association, and has served as president of the Mortgage Bankers Association of New Jersey, as well as chair of the organization’s education, financial literacy and correspondent lending committees.

Michael Richards was hired as vice president of human resources. Richards has extensive experience developing and implementing HR management goals, bringing a broad background in various HR functions including restructuring benefits programs, recruitment strategies, building and re-staffing organizations, standardizing performance management practices and developing other transformational initiatives. He holds an MBA from Wilkes University in Wilkes-Barre, Pa., with a focus on HR.

TRADES

Defense Credit Union Council President/CEO Anthony Hernandez was appointed to the board of directors for Plexcity, a provider of back-end operations services for credit unions. In this role, Hernandez will provide additional strategic leadership, insight and direction to the company.

VENDORS

Mahalo Banking, a Troy, Mich.-based provider of online and mobile banking solutions for credit unions, promoted Ken Kondo to chief innovation officer. He previously served as vice president of software development. Kondo has an extensive background in financial software development and credit union operations. In his new role, he will lead a new division dedicated to exploring platform innovation opportunities and implementing modern industry solutions to the Mahalo platform. In addition, Kondo will be attend pertinent industry technology conferences to engage in collaborative discussions with vendors and credit union leaders about adopting new platform features that can improve members’ banking experiences.

Please send your People news items to Natasha Chilingerian at nchilingerian@cutimes.com.