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Digital Identity Trust company Daon and the Grand Rapids, Mich.-based CUSO CU*Answers announced a new product partnership that aims to give credit unions a better way to authenticate identification and onboard members.
In an announcement on Tuesday from Daon and CU*Answers, the organizations stated this move, using Daon's IdentityX will benefit credit union members by giving them a seamless "identity continuity" from initial onboarding to cross-channel authentication, to recovery.
"We're seeing a surge of organizations across industries recognizing that siloed identity capabilities are a thing of the past, and credit unions are no exception," Conor White, president of the Americas at Daon, said. "Together with our partners at CU*Answers, we're making sure the benefits of our identity assurance technologies extend to credit union members everywhere."
IdentityX, according to the announcement, has been plugged into the CU*Answers network and is now available to the hundreds of credit unions CU*Answers serves.
In an explanation of how the identity proofing program IdentityX works, the statement read, "Members simply find their government-issued identity document, like a driver's license or passport, snap some photos of the document, and then take a selfie. In seconds, Daon's artificial intelligence/machine learning algorithms verify the document's integrity and match the selfie to the document image, all while using industry-leading liveness detection to prevent spoofing with a photo or video recording. If desired, additional third-party data sources can also be leveraged as part of the KYC/AML requirements for the credit union."
"CU*Answers is excited to add this extra layer of security on behalf of our clients and their member base to reduce fraud at the very start of establishing a relationship," Geoff Johnson, CEO of CU*Answers, said. "Our aim is to increase our clients' level of satisfaction by providing as seamless of a user experience as possible while keeping fraudsters out, and Daon has been a great partner in facilitating that."
The organizations said the identity proofing solution is a fully hosted, no-code/low-code web application with snap-in integration through the Open ID Connect protocol.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
