5 Credit Unions Name New Senior-Level Executives

WEST

CommonWealth Central Credit Union ($687 million, San Jose, Calif.) hired David Loftus as CFO. Loftus previously spent 17 years with C. Myers, where his expertise grew beyond ALM to include long-term financial forecasting, strategy creation and linking strategy to financial performance. In his new role, he will serve as a strong steward of CommonWealth’s brand and take responsibility for the finance team, strategy and performance. He will also serve as a key member of the leadership team providing energy, creativity and meaningful insights to help drive strategic business decisions and results. He holds a master’s degree from the University of Arizona and the professional credential of Chartered Financial Analyst.

MIDWEST

Chuck Albrecht, president/CEO for the $643 million, Baxter, Minn-based Mid Minnesota Federal Credit Union, announced his plan to retire in March 2023. Albrecht joined Mid Minnesota in 2003 as CEO. In 2021, he was presented the Outstanding Credit Union Professional of the Year award by the Minnesota Credit Union Network.

EAST

Ty Muse, president/CEO for the $5.5 billion, Endwell, N.Y.-based Visions Federal Credit Union, was named the 2022 honoree of the Pete Crear Lifetime Achievement Award by the African-American Credit Union Coalition. The AACUC will present Muse with the award this week at its annual conference in St. Petersburg, Fla. Muse has worked in financial services for over 30 years, approaching 10 years in his current role as Visions’ president/CEO. Prior to Visions, Muse worked for institutions including PricewaterhouseCoopers, Goldman Sachs’ Archon Group, GE Asset Management and Hudson Valley Federal Credit Union ($6.3 billion, Poughkeepsie, N.Y.). Throughout his career, he has served on volunteer boards and advisory councils at local, regional and national levels to support community organizations and the greater credit union movement. Muse was recognized as the Greater Binghamton (N.Y.) Chamber of Commerce’s 2019 Civic Leader of the Year and as a 2021 inductee to the CUES Hall of Fame.

The $8.3 billion, Harrisburg, Pa.-based PSECU promoted Adam Stewart to vice president of strategic growth, marketing and relationship management. His new role combines marketing, communications, deposit strategy, sales and membership. Stewart joined PSECU two years ago, most recently serving as assistant vice president of sales and sales strategy. Prior to joining PSECU, he spent 13 years with Belco Community Credit Union ($868 million, Harrisburg), where he served in a variety of roles beginning as a teller and progressing to vice president of marketing. He is a CUNA Certified Credit Union Executive, and has served as a Junior Achievement volunteer for 11 years and a board member with the Harrisburg Regional Chamber & CREDC.

The $2.4 billion Workers Credit Union in Littleton, Mass., hired Elizabeth Hayes as EVP and chief member experience officer. She brings more than 20 years of experience with federal credit unions and most recently served as president/CEO for Infinity Federal Credit Union ($336 million, Westbrook, Maine), where she worked for seven years. In her new role, Hayes is responsible for leading all member-facing areas, including the branch teams, PlanIt Centers, marketing, wealth management, and the learning and development group.

SOUTH

The $3.9 billion, Winston-Salem, N.C.-based Truliant Federal Credit Union promoted Tricia Beeker to vice president of marketing. She most recently served as senior director of marketing for Truliant. In her new role, Beeker adds oversight of the credit union’s digital marketing and community engagement teams and initiatives, including the Truliant Foundation. She will continue to be responsible for marketing capabilities, including advertising, promotions, insights, public relations, social media, design and department management, as well as be responsible for all aspects of marketing across digital platforms including Truliant’s website, email campaigns, digital advertising, and online and mobile banking initiatives. She will work collaboratively with cross-functional teams throughout the organization to deliver Truliant’s brand message. Beeker came to Truliant from Harland Clarke/Vericast, and previously served as corporate director of marketing for commercial printing company Salem One, marketing director for First Community Bank, online merger communications specialist for Wachovia (now Wells Fargo) and marketing strategy vice president for BB&T Corp.

The $2.1 billion, Richardson, Texas-based Texans Credit Union hired Dan Mathews to the newly-created position of vice president of consumer lending. In his new role, Mathews will lead and set the strategy for the credit union’s entire range of direct and indirect loans, as well as loan and title processing. A 30-year credit union industry veteran, Mathews previously spent 17 years as vice president of lending at the $3 billion Consumers Credit Union in Gurnee, Ill. In his spare time, he umpires and officiates at high school varsity baseball and football games.

Please send your People news items to Natasha Chilingerian at nchilingerian@cutimes.com.